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Chuanhong Chen
ORCID
Publication Activity (10 Years)
Years Active: 2020-2020
Publications (10 Years): 1
Top Topics
Databases
Online Shopping
Subjective Norm
Purchase Intention
Top Venues
Ind. Manag. Data Syst.
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Publications
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Chuanhong Chen
,
Xueyan Li
The effect of online shopping festival promotion strategies on consumer participation intention.
Ind. Manag. Data Syst.
120 (12) (2020)