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Chris Baumann
ORCID
Publication Activity (10 Years)
Years Active: 2023-2023
Publications (10 Years): 1
Top Topics
Motivational Factors
Multimedia
Top Venues
Electron. Commer. Res. Appl.
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Publications
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Mingqi Ye
,
Wirawan Dony Dahana
,
Chris Baumann
,
Xi Li
When does media multitasking induce store visit and conversion? The influence of motivational factors.
Electron. Commer. Res. Appl.
59 (2023)