Chih-Wei Fred Chao

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 1

Top Topics

Consumer Behavior

Purchase Intention

Top Venues

Publications

Peilin Zhang, Chih-Wei Fred Chao, Hussain M. Aljaroodi, Raymond Chiong
Live Stream Influencer Marketing on Consumers' Offline Purchase Intention: A Quantitative Study. PACIS (2021)