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Chenyuan Jin
ORCID
Publication Activity (10 Years)
Years Active: 2024-2024
Publications (10 Years): 1
Top Topics
Opinion Leaders
Online Shopping
Purchase Intention
Top Venues
Electron. Commer. Res.
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Publications
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Wei He
,
Chenyuan Jin
A study on the influence of the characteristics of key opinion leaders on consumers' purchase intention in live streaming commerce: based on dual-systems theory.
Electron. Commer. Res.
24 (2) (2024)