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Catherine Baethge
Publication Activity (10 Years)
Years Active: 2016-2017
Publications (10 Years): 2
Top Topics
Customer Loyalty
Online Retailers
Social Influences
Top Venues
ICIS
Electron. Mark.
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Publications
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Catherine Baethge
,
Julia Klier
,
Mathias Klier
,
Georg Lindner
Customers' Influence Makes or Breaks Your Brand's Success Story - Accounting for Positive and Negative Social Influence in Online Customer Networks.
ICIS
(2017)
Catherine Baethge
,
Julia Klier
,
Mathias Klier
Social commerce - state-of-the-art and future research directions.
Electron. Mark.
26 (3) (2016)