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Caixia Hao
ORCID
Publication Activity (10 Years)
Years Active: 2022-2024
Publications (10 Years): 3
Top Topics
Search Advertising
Lead Time
Supply Chain
Live Streaming
Top Venues
Electron. Commer. Res.
Electron. Commer. Res. Appl.
Eur. J. Oper. Res.
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Publications
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Lei Yang
,
Cong Zheng
,
Caixia Hao
Optimal platform sales mode in live streaming commerce supply chains.
Electron. Commer. Res.
24 (2) (2024)
Caixia Hao
,
Lei Yang
Resale or agency sale? Equilibrium analysis on the role of live streaming selling.
Eur. J. Oper. Res.
307 (3) (2023)
Caixia Hao
,
Lei Yang
Platform advertising and targeted promotion: Paid or free?
Electron. Commer. Res. Appl.
55 (2022)