Bochen Du

Publication Activity (10 Years)

Years Active: 2022-2023
Publications (10 Years): 2

Top Topics

Theoretical Basis

Online Shopping

Factors Affecting

Top Venues

Publications

Jing Wang, Bochen Du, Xiankai Cao
A Study of the Impact of Metaverse Marketing Characteristics on Consumers' Purchase Intention. DMI (2023)
Haiyun Cui, Bochen Du
The Theoretical Basis and Landing Strategy of the Metaverse Business Model. DMI (2022)