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Bikash Kumar Rup
ORCID
Publication Activity (10 Years)
Years Active: 2018-2021
Publications (10 Years): 2
Top Topics
Attribute Selection
Personality Traits
Community College
Biological Processes
Top Venues
Int. J. Knowl. Based Intell. Eng. Syst.
Int. J. Asian Bus. Inf. Manag.
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Publications
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Bikash Kumar Rup
,
Jyotiranjan Gochhayat
,
Sasmita Samanta
Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude.
Int. J. Asian Bus. Inf. Manag.
12 (2) (2021)
Bikash Kumar Rup
,
Jyotiranjan Gochhayat
,
Sasmita Samanta
Role of biological sex and gender roles on perceived brand personality.
Int. J. Knowl. Based Intell. Eng. Syst.
22 (4) (2018)