Bettina Kirchgäßner

Publication Activity (10 Years)

Years Active: 2006-2006
Publications (10 Years): 0

Publications

Michael Bock, Bettina Kirchgäßner, Viola Seeliger
Product Placement, Markengedächtnis, Markenimage (2). Z. für Medienpsychologie 18 (4) (2006)