Benjamin Prchal

Publication Activity (10 Years)

Years Active: 2017-2017
Publications (10 Years): 1

Top Topics

Online Consumer Reviews

Product Information

Top Venues

Comput. Hum. Behav.

Publications

Soo Yun Shin, Brandon Van Der Heide, David Beyea, Yue (Nancy) Dai, Benjamin Prchal
Investigating moderating roles of goals, reviewer similarity, and self-disclosure on the effect of argument quality of online consumer reviews on attitude formation. Comput. Hum. Behav. 76 (2017)