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Bei-Jia He
Publication Activity (10 Years)
Years Active: 2020-2020
Publications (10 Years): 1
Top Topics
Brand Image
Higher Level
Top Venues
ICEME
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Publications
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Bei-Jia He
,
Yi-Wen Chen
,
Sha Yang
Brand Experience Affects Brand Personality: Manipulation of Construal Level.
ICEME
(2020)