Ata Jami

Publication Activity (10 Years)

Years Active: 2018-2018
Publications (10 Years): 1

Top Topics

Consumer Behavior

Collaborative Learning

Online Consumer

Top Venues

Publications

Maryam Kouchaki, Ata Jami
Everything We Do, You Do: The Licensing Effect of Prosocial Marketing Messages on Consumer Behavior. Manag. Sci. 64 (1) (2018)