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Anna Naujoks
Publication Activity (10 Years)
Years Active: 2020-2020
Publications (10 Years): 1
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Domain Experts
Power Consumption
Electronic Word Of Mouth
Statistically Significant
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Electron. Commer. Res. Appl.
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Publications
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Anna Naujoks
,
Martin Benkenstein
Who is behind the message? The power of expert reviews on eWOM platforms.
Electron. Commer. Res. Appl.
44 (2020)