Amrul Asraf Mohd-Any

Publication Activity (10 Years)

Years Active: 2016-2016
Publications (10 Years): 1

Top Topics

Switching Costs

Online Communities

Top Venues

Electron. Mark.

Publications

Ezlika M. Ghazali, Bang Nguyen, Dilip S. Mutum, Amrul Asraf Mohd-Any
Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers. Electron. Mark. 26 (2) (2016)